Civic led movement Let’s Do It! World has united 39 countries and around one million volunteers within the last five months to get rid of illegal trash on land as well as from the sea.
2014 has so far been a success for the Let’s Do It! movement, with 39 countries all over the world organising cleanup events and community activities this year. Also an unique environmental campaign called “Let’s Do It, Mediterranean!” took place on 10-11th of May, uniting 15 countries surrounding the Mediterranean Sea to take responsibility for its state by cleaning the beaches and the shallow seabed of illegal waste.
“The Mediterranean region is one of the most touristic regions in the world, connecting three continents with different social, economic and cultural backgrounds. Such a massive voluntary cleanup action for the Mediterranean is unique. There have been separate cleanup actions before, but action on this scale is unprecedented. We need to work together for the environment we all share – this is why I am happy that we managed to bring together so many different cultures and 15 countries to clean up the sea shore and sea bottom during one weekend,” said Faisal Sadegh, the coordinator of “Let’s Do It, Mediterranean!” action.
Sadegh sheds light on the future plans of the Mediterranean cleanup: “Volunteers within this campaign will be organising annual international cleanups until the year 2018. The aim for next year is to gather one million volunteers by introducing the movement to citizens of all the Mediterranean countries. By engaging people, we wish to tackle the problems of trash and pollution whilst furthering the sense of responsibility for our common sea,’’ said Sadegh.
A worldwide grassroots movement Let’s Do It! World aims to engage 5% of the population of the world by the year 2018 to participate in cleanup actions in order to move towards a waste-free, healthy and sustainable future. The key to success lies in joining forces, Kadi Kenk from the Let’s Do It! World core team suggests: “Let’s Do It! World Cleanup 2014 could be characterised as the successful beginning of a more independent and better structured movement. It is a true pleasure to see more and more activists realising the magic that acting jointly can bring about. Sharing success stories as well as concerns will in no doubt result in empowerment and generating joint results.”
The “Let’s Do It!” movement started in Estonia in 2008, when 50,000 people came together to clean up the whole country. Under normal circumstances it would have taken the government three years and 22,500,000 Euros to clean up the same amount of illegal garbage, but it was done for 500,000 euros and in only five hours. By now, the network unites 111 countries and almost 10 million volunteers. Let’s Do It! World is an accredited organisation at United Nations Environment Programme(UNEP).
The Let’s Do It! Mediterranean action is supported by the Anna Lindh Foundation. The Let’s Do It! movement is supported by the Estonian Ministry of Foreign Affairs from the Development Cooperation and Humanitarian Aid fund, the Open Estonia Foundation, Skype, Carlson Rezidor Hotel Group, QlikView, Tallink Group, DHL Estonia, PricewaterhouseCoopers, Estonian Air, Meedius Estonia, Sendsmaily and EuroPark Estonia.
More information about the Let’s Do It! global movement:
Let’s Do It! World Cleanup 2014
Head of Public Relations & Communication
Tel: +372 5041258
E-mail: meelika [at] letsdoitworld [dot] orgHome page: www.letsdoitworld.org