On the 2nd of May, more than 1700 community activities are taking place all over Estonia, the birthplace of the international civic movement ‘Let’s Do It!’ The action went viral after 50,000 people cleaned up their entire country in just five hours in 2008, collecting 10,000 tons of waste.
The movement inspired other countries to do the same and by today there are teams in 112 nations committed to cleaning up their countries from illegal waste in just one day.
Let’s Do It! (Teeme ära!) action is now a tradition in Estonia, bringing thousands together every first Saturday of May. However, the focus has changed after country was cleaned. Today the campaign promotes people and communities to engage in any necessary work tasks that they think are important and get them done together.
Let’s Do It! World is also participating in Let’s Do It! Estonia action and organises a mapping action and a cleanup of floating debris in the Bay of Tallinn. The action will be done in cooperation with the crew of a unique historical ship called ‘Hoppet’. ‘Hoppet’ is then sailing to the Mediterranean Sea after becoming an ambassador for the Let’s Do It! Mediterranean action taking place on 9th of May.
The international network of Let’s Do It! aims to solve the illegal dumping problem on a local and global level both short and long term – by engaging a large part of the society in the cleanup activity on an action day, raising the issues related to illegal dumping and engaging both experts, political and local leaders to find more sustainable systemic solutions. Let’s Do It! has engaged a total of 12 million participants in its cleanup actions.
The countries participating in Let’s Do It! actions’ can be seen here: www.letsdoitworld.org/
Let’s Do It! Mediterranean
Public Relations & Communication
Phone: +372 583 40 638
E-mail: firstname.lastname@example.org , email@example.com
Let’s Do It! World Cleanup 2015
Head of Public Relations & Communication
Phone: +372 504 1258